Brand Director - Trusted Media Brands

Brought on board to oversee the brand direction for 4 company brands including Reader’s Digest, Poke My Heart, People Are Awesome, and FailArmy. Define strategic actions for tens of millions of followers across Facebook, YouTube, Instagram, TikTok, Snapchat, Pinterest and Twitter. Tasked with creating and executing social growth initiatives and traffic goals while managing video production, social publishing, and RFPs.

• Created meaningful creative programming for FailArmy social and streaming channels resulting in a YoY revenue increase both in direct and indirect revenue

• Improved FailArmy Universe YouTube channel views by 628% and FailArmy Shorts channel by 999%+ in 2023.

• Increased Reader’s Digest Facebook reach by 144% and video minutes viewed by 235% leading all top editorial pages including People, Buzzfeed Video, Upworthy, and the New Yorker in 2023.

• Strategized and executed action plans to improve YouTube performance for Reader’s Digest, leading to a 999%+ increase across video views, subscribers and revenue – receiving the YouTube Silver and Gold Award.

• Championed the adoption of YouTube Shorts-focused strategies for Poke My Heart, steering a 573% increase in view counts and a 786K increase in subscribers – Earned the YouTube Gold Award

• Spearheaded the full cycle of social ad campaigns from the pitch through RFPs, feedback, and re-work, closing $1M in deals for campaigns with Cheerios, Pandora Jewelry, Haven Life Insurance, Huggies, Dollar General, Tide and Paramount.

• Modernized branding for Poke My Heart and FailArmy, implementing new style guides and modern graphics.

• Strengthened brand positioning by creating clear guidelines tailored to social media platforms, ensuring brand safety/consistency.

Creative Strategist - WAVE.TV

Led a team of social media producers and editors in creating sports content for YouTube, Instagram, and Facebook. Created content to be featured in leading digital and print media. Served as a critical contributor to the company’s Series A funding goal.

• Demonstrated excellence in data-based strategy execution by using an analytics-focused approach to craft output plan and calendar, achieving 3.5 billion+ views on Facebook, YouTube, and Instagram while improving output by 5X.

• Enhanced the company’s public brand by earning video features on the Wall Street Journal and SportsPro.

• Pivotal contributor to brand partnerships renewal with Religion of Sports, Vans Park Series, and World’s Strongest Man by completing 20 projects that earned over 1M views.

• Mitigated potential hundreds of thousands of dollars in licensing fees by building a library of owner media and creating a UGC video portal that saw 6K+ submissions.
  

Creative Producer - Freelance

• Created 25 successful video projects for iO West, Second City, Fullscreen, Studio71, Cartoon Network India, El Rey network, and Milk4Dinner

• Work was featured on Second City’s social media, Comedy Network Live, and ComedyCake.com

• Knowledgeable in pre-production, production, and post-production process for social videos
  

Senior Manager - Fullscreen Media

Led a team in executing rights management, brand management, and social media support. Took charge of network operations and content management for Facebook and YouTube across 12+ content owners accounting for 90K channels.

• Propelled an increase in revenue from $4M to $6M by leading the team in providing expert support for brand and rights management across YouTube.

• Devised and implemented high-return YouTube content that contributed to the company becoming a highly-recognized and successful media company through millions of views, culminating in a $500M acquisition of the company by AT&T.

• Created a network to manage smaller YouTube creators tagged “CreatorX,” adding 6K marketable creators to the client roster.
  

Education

• BA Screenwriting

  Chapman University, Orange County, CA

Training

• Certificate of Completion, Hollywood, CA

  Second City Training Center Conservatory Program

• Certificate of Completion, Hollywood, CA

  iO West Improv Training Program